The Nucleus is the central and most important part of an object, movement, or group, forming the basis for its activity and growth. As the name suggests, The Nucleus will work to answer every question, offer insights about the marketing industry, and help guide students to jumpstart their careers.
This summer, I had the opportunity to attend the Queen’s Marketing Association’s (QMA) 2025 Masterclass. Compared to past Masterclasses, this one was special, as it was in collaboration with the podcast “4Ps in a Pod!” Attendees witnessed the first live, in-person podcast recording in the beautiful Smith Toronto building, which overlooks Lake Ontario and Toronto’s financial district.
Read MoreAs a fourth-year student at Queen’s University, majoring in Psychology with a minor in Computer Science, I often find myself in conversations about how my educational background intersects with industries beyond academia. Marketing, in particular, is a field where my experience in science meets the business world in surprising and impactful ways. While I’m not pursuing a business or commerce degree like many of my peers on team, my time as a brand ambassador for the Queen's Marketing Association (QMA) has shown me that there’s a place for a variety of skills and perspectives in this industry.
Read MoreShort-form video is a great way for brands to connect with audiences on social media. Platforms like TikTok, Instagram Reels, and YouTube Shorts are not just places for endless scrolling entertainment—they’re powerful tools for driving brand growth, increasing engagement, and boosting visibility. With attention spans shrinking and the appetite for bite-sized content growing, leveraging these platforms effectively is crucial to staying relevant and growing your audience.
Read MoreDigital advertising has moved to the forefront of many businesses' marketing strategies. With such a robust amount of data, we are now able to track every aspect of a digital advertising campaign, from the number of clicks, various landing page interactions, to the number of sales.
Read MoreAs QMAC approaches, it's time to gear up for an exciting opportunity to expand your network, gain insights from industry leaders, and enhance your marketing knowledge. Whether you’re a first-time attendee or a regular participant, here are some tips to help you make the most of this incredible experience!
Read MoreApplying for the 2023 Queen's Marketing Association conference in my first year was a leap into the unknown, but looking back, I'm so glad I did — it has been one of the most impactful professional experiences I've had in the Queen's Commerce program so far. I wanted to give the QMAC 2024 delegates exclusive insight into what the weekend looks like!
Read MoreThere are so many exciting aspects of starting first year at Queen’s, like being in a new city or making new friends. However, we also know it can be a huge adjustment. Joining Queen's Marketing Association (QMA) can allow you to gain marketing experience while connecting with upper-year students. To help you make the most of your time when applying as a first-year representative, we reached out to some of our old first-year representatives to gather their insights and advice.
Read MoreThere are so many exciting aspects of starting first year at Queen’s, like being in a new city or making new friends. However, we also know it can be a huge adjustment. Joining Queen's Marketing Association (QMA) can allow you to gain marketing experience while connecting with upper-year students. To help you make the most of your time when applying as a first-year representative, we reached out to some of our old first-year representatives to gather their insights and advice.
Read MoreThe Queen's Marketing Association Conference (QMAC) this past November 2022 was the best weekend I’ve had since entering the Commerce program at Queen’s. As a previous first-year representative of the QMA, I was able to see what went into planning and executing the conference behind the scenes, which was really intriguing. Unfortunately, the COVID-19 pandemic took away the privilege of in-person conferences for two years. However, that stopped in 2022. QMAC was finally in-person in Kingston, and it was a blast. As QMAC 2023 applications are now open, I decided to highlight some of my favourite memories from QMAC 2022 in this blog post!
Read MoreWith the executive interview process being not only very competitive, but also often stressful, it is always a big help to have some insight and advice on how to effectively interview to achieve that dream position you desire.
Read MoreWhether you’re in first year or fourth year, I’m sure you know how difficult career choices are. If you’re reading this, you might have narrowed your search down to marketing…
Read MoreHi! I’m Galiya, and I’m one of the First Year Representatives on the QMA, and here’s what I learned from my first semester at Smith.
Read MoreWorried about recruiting this year, especially after a year of being online? The QMA has got you covered with a couple of top recruiting tips that were covered at our Recruitment 101 Panel earlier this year.
We want to highlight companies that use their platforms to bring awareness to LGBTQIA2S+ issues for people worldwide.
Read MoreIn honor of Black History Month and Women’s History Month, the Queen’s Marketing Association partnered with the Smith Black Business Association to showcase a list of influential Black women who played a transformative and instrumental role in the marketing industry. Learn more about these incredible women and their accomplishments!
Read MoreThe QMA Challenge is BACK and we are so proud to partner with RBC together to bring you an exciting case to solve! If you’re still not sold on this amazing opportunity check out this article to learn about all the reasons the QMA x RBC Challenge is a can’t miss opportunity.
Read MoreEver wondered where a career in marketing can take you? Check out our guide to see the different possibilities and hear from alumni currently in the industry!
Read MoreThe Queen’s Marketing Association Conference 2021 is right around the corner! If you love marketing and want to be part of Canada’s largest undergraduate conference, don’t miss out on this incredible opportunity. Check out why you can’t miss QMAC 2021 which will be the best one yet!
Read MoreNeed to do a case for an upcoming interview? Not sure how to approach it? The QMA has got you covered. We worked together with Professor Greg Libitz to give you all the details on how to ace it. See our case interview guide in the article to learn more!
Read MoreWith OCR on top of everybody’s mind, the QMA has reached out to alumni and created a guide for you to not only navigate but thrive with the many recruiting opportunities!
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